You could provide a business card or a website address where that person could learn more about your business. However, if the other person is interested in photography, he or she might ask questions about your online course. That person asks you what you do for a living, and you explain that you create online courses for aspiring photographers.Īt that point, the conversation might shift. You get to look the other people in the eye as you deliver your pitch or connect with them on a personal level.įor instance, you might meet somebody at the grocery store. What Is Face-to-Face Marketing?įace-to-face marketing refers to any scenario in which you promote your business to another person or to a group of people in person. By the end of this article, you should be ready to get out from behind your computer screen and connect with people in person. Those are the questions we're going to tackle today. Even something as simple as shaking someone else's hand can create a stronger bond than if you were to send that person an email.īut what is face-to-face marketing? And how can it fit into your Knowledge Commerce business? In fact, psychologists have discovered that important chemical exchanges take place between people who meet face-to-face. Meeting someone in person is a much different experience from meeting him or her online. The reality, though, is that face-to-face communication is extremely important for any entrepreneur. “The reality, though, is that face-to-face communication is extremely important for any entrepreneur. It's tempting to remain behind your computer screen, recording webinars, writing blog posts, and responding to customers' emails. The difference is that getting in front of your customers proves more difficult when you run your business exclusively or mostly online. In fact, digital marketers can benefit just as much from face-to-face marketing as an entrepreneur who runs a brick-and-mortar store. You might not ever see or talk to coworkers or even customers except through email and on the phone.ĭoes this mean that face-to-face communication doesn't have any place in Knowledge Commerce marketing?Ībsolutely not. While running an online business can be extremely rewarding, it can also make you feel like you work in a vacuum. Many don't have offices outside their homes, and they spend their time pursuing digital marketing tactics and creating digital products. These days, many entrepreneurs spend most of their time online.
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